Accelerate Internationalization: Expand International Market Strategy

Author: Xu Hui
Publisher:
Publish Date: 2003-11-01
Features: The book "Accelerating Internationalization—Strategies for Expanding International Markets" delves into the theories of international market strategies and models in the context of economic globalization, the new strategies of multinational corporations, and the environment of China's entry into the WTO. It conducts in-depth research on relevant theories while exploring how Chinese enterprises can align with global trends and actively develop strategies for entering international markets and their corresponding responses. The book consists of 7 chapters. It primarily reviews the relevant theories of expanding international market strategies, using case studies such as multinational corporations entering the Chinese market, Chinese enterprises expanding into the EU market, and the business operations of Chinese enterprises in the Netherlands. Theoretically, it constructs a model of the international market entry strategy management process and an entry mode decision model. Finally, through an in-depth analysis of the global, EU countries, and markets, it proposes basic strategic choices and tactical models for Chinese enterprises to accelerate their internationalization process and expand into the EU market. This monograph holds significant reference value for researchers in modern international enterprise management and international marketing, as well as for business professionals engaged in international business, those dedicated to expanding international markets, and corporate decision-makers interested in the development prospects and potential of the EU market. Additionally, this monograph can serve as a reference text for graduate students in business management and business administration programs studying international business-related courses.