Travel Marketing

Author: Li Xihuai
Publisher:
Publish Date: 2001-10-01
Features: This textbook was compiled to meet the teaching needs of undergraduate and college-level tourism management programs. The compilers strive to build upon existing marketing theories and tourism market research findings from both domestic and international sources, fully highlighting the characteristics of tourism marketing and revealing the of tourism marketing activities. On one hand, it provides tourism management students with a comprehensive systematic knowledge structure of tourism marketing, and on the other hand, it serves as a practical reference for operators in the tourism industry for specific marketing activities. During the compilation process, the book draws heavily on research findings from both domestic and international studies on marketing and tourism marketing.