Fashion: From Concept to Consumer

Author: Gene Stephenson Vollin
Translator: Wang Lifei, Sun Xiaokun, Cheng Lina
Publisher:
Publish Date: 2003-12-01
Features: Clothing has become an important part of our lives. The exquisite outfits purchased for special occasions—such as ballroom dances, graduation ceremonies, and weddings—often leave a lasting impression. It is precisely these garments that make those important and beautiful moments so vivid and clear in our memories. This book presents the entire process of fashion, from design to market launch, following the operational sequence of the fashion industry. The fashion industry is the complete process of purchasing raw materials, designing and producing new products, and then selling ready-to-wear garments. It involves raw material production, clothing manufacturing, fashion accessories, and retail stores that sell fashion apparel. Anyone who wishes to learn about fashion and the fashion industry will find this book highly valuable.