Public Relations Introduction

Author: Shen Guoling
Publisher:
Publish Date: 2004-04-01
Features: This book primarily introduces the basic theories of public relations and provides guidance for public practice based on these theories. The book mainly covers an overview and history of public relations, the subjects and objects of public relations and their methods, general principles and procedures of public relations activities, strategies for classified public relations activities, shaping of public relations image, and requirements for public relations specialized institutions and personnel. Each chapter is followed by discussion questions and case studies. This book can be used as a textbook and training manual for studying public relations.