Advertising King: David Ogilvy's Business Strategy: David Ogilvy's Business Strategy

Author: Qi Qiang
Publisher:
Publish Date: 2003-04-01
Features: This book comprehensively and systematically introduces the business strategies of Ogilvy from various aspects, including his unique personal charm, management philosophy, and corporate culture. It also explores his exceptional insights as a master of advertising in creative fields, as well as his unique theoretical perspectives.