Author: Zhang Chuande
Publisher:
Publish Date: 2002-05-01
Features: This book is divided into two parts: The first part involves 32 cases, mainly covering the strategic rules, operational strategies, and management of multinational companies; the second part consists of 43 safety cases and selected articles, mainly focusing on the successful marketing stories of world-renowned brands, as well as marketing strategy, marketing planning, marketing management, and techniques.
A Collection of Case Studies on the Operations of Multinational Corporations
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