Enterprise Strategic Management (Figure)

Author: Shao Yiming
Publisher:
Publish Date: 2002-04-01
Features: Successfully formulating and implementing corporate strategy is the most reliable guarantee of excellent management. The purpose of learning this textbook is to train students in formulating various strategic methods and successfully implementing the strategies that have been formulated. Another objective of studying corporate strategy management is to cultivate strategic thinking. This textbook is written based on the author's many years of teaching and research in corporate strategy management, with references to relevant textbooks, monographs, and papers both domestically and internationally. At the same time, to adapt to the new trends of corporate reform and development, this textbook strives to reflect the latest theoretical research findings and practical experience, hoping to play a positive role in promoting the implementation of corporate strategy management in China. Corporate strategy management is an emerging management discipline, and its development is inseparable from the development of the market economy. As a highly interdisciplinary course, corporate strategy management differs from many other management courses, such as accounting, financial management, marketing, production management, human resource management, or information systems. These courses are very narrowly focused on a specific field, whereas corporate strategy management spans the entire scope of corporate operations and management, focusing on researching and solving long-term, comprehensive strategic management issues to serve the high-level decision-makers of enterprises.