Hand-drawn POP advertising

Author: Zhang Huiming
Editor: Zhang Huiming
Author Country: China
Publisher:
Publish Date: 2001-01-01
Features: In recent years, due to the rapid changes in consumption patterns, personalized stores, supermarkets, and large department stores have emerged one after another. Innovative store designs and fresh business concepts have breathed new life into the consumer market. Meanwhile, hand-drawn POP advertising, with its simplicity, cost-effectiveness, and directness, has gained widespread popularity among modern stores. It can achieve significant results with minimal cost, when combined with new-style stores, becoming a highly modern promotional method and a fresh breed in advertising media. In today's general stores, it's often difficult to hire specialized staff to create hand-drawn POP, as is common in department stores or bookstore chains. The ideal of this book is to provide abundant materials, enabling store staff without formal art education to easily and simply create aesthetically pleasing and high-quality hand-drawn POP by following the book's guidance.
Having worked in POP advertising production for many years, I deeply understand the importance of POP advertising for modern stores and how to complete POP advertising works quickly and effectively. However, reference books on hand-drawn POP production are scarce in the market, and those available are mostly Japanese reprints. Whether in terms of content or visuals, they are not suitable for us, making it difficult to find more detailed and comprehensive resources. Based on these shortcomings, the motivation for writing this book was born. In my spare time, I have systematically collected high-quality works and introduced foreign latest presentation techniques, hoping to inspire further improvement in the level of domestic hand-drawn POP after laying this foundation.
Lastly, I would like to express my sincere gratitude to Mr. Ke Mu, Head of the Art Department at Fuhua Hotel; Ms. Li Jia Wei, Head of the Art Department at Jiu Da Shuxiang World; and Mr. Zhang Guo Xi for their enthusiastic assistance, which made it possible for this book to be published as intended. Due to the urgency, there may be omissions, and I sincerely hope that all parties will kindly provide criticism and guidance. Here, I express my heartfelt appreciation and extend my utmost gratitude.
Zhang Huiming
May 1988, Taipei