Professional Photography Techniques Series -- Food

Author: Roger Hicks
Publisher:
Publish Date: 1998-01-01
Features: In advertising, there's an old saying among ad professionals: if the client acts like a fool, show them a product photo; if they're stubborn and won't budge, take a photo of the factory to scare them; when all else fails, get the boss to advertise. A photo of the client's product is your first step into the food advertising industry. But what do you do when you encounter dishes that seem dull and uninteresting? This book offers you three choices. Food photography is known for its difficulty, and for good reason. The preparation and styling of food can be incredibly challenging, almost beyond imagination. Although these photos are widely used, including in magazine illustrations, cookbooks, and product packaging, their basic goal remains the same: to be visually appealing and to evoke appetite as much as possible. Making this happen is no easy task, but in this book, you'll find all the solutions you might need. With over 60 food photography examples throughout the book, covering everything from raw cooking ingredients to lavish gatherings, packaging techniques to artistic carvings, traditional flavors to rustic vibes, it covers a wide range of common shooting subjects. The book explains studio conditions, props, and backgrounds in detail, with each top-quality work accompanied by shooting method descriptions, lighting setups, and illustrations. Through a series of eye-catching shooting techniques, it provides photographers with brilliant examples.