Professional Photography Techniques Series -- Products

Author: Roger Hicks
Publisher:
Publication Date: 1998-01-01
Features: Product photography is a specialized field used in advertising, so every shot must be perfect to maximize the product's sales potential. Whether a product shoot is ideal primarily depends on the product itself; no flaws or imperfections are allowed in the product being shot, but lighting setup is usually crucial. First, product photography must reflect the product's image and features to evoke emotional resonance. The shooting techniques are used to create a special atmosphere for specific products. This book collects over 60 photos, representing the top level of this field. Each photo is accompanied by an illustration, introducing the lighting equipment and setup used for completing each shoot.