Strong PR (Public Relations Management): Public Relations Management

Author: Leonard Safir
Publisher:
Publish Date: 2002-06-01
Features: In this book "Powerful Public Relations," Leonard Safir first introduces the development history, universal applicability, and the newly emerging "powerful public relations." He reveals the principles and processes by which public relations can influence people's thinking and guide public reactions. Based on years of practical experience, the author summarizes many highly operational practical skills through numerous case studies in public relations, outlining the strategies and approaches that can ensure the maximum effectiveness of "powerful public relations."