Logistics enterprise management

Author: Xue Wei
Publisher:
Publish Date: 2003-02-01
Features: This book takes modern logistics management theories and principles as its primary theoretical framework, comprehensively studying the entire process of logistics enterprise management starting from the basic concepts of logistics. It provides in-depth discussions on various aspects of logistics enterprise management, including systematic thinking in logistics management, management fundamentals, market research, decision-making and planning management, corporate image design, operations management, quality management, material management, equipment and facility management, capital operation and evaluation, as well as human resource development and management. This allows students to gain a relatively comprehensive understanding of the fundamental knowledge, core content, and basic methods of modern logistics enterprise management. The book also includes learning objectives, reflection questions, practical exercises, case studies, and case study reflection questions in each chapter, facilitating reference for learners. This book can be used by vocational college and technical college students, as a training textbook for employees in logistics enterprises, logistics management departments, and logistics consulting agencies, or as a reference book for individuals engaged in logistics research and teaching.