The company is fierce.

Author: Jin Cuodao
Publisher:
Publish Date: April 1, 2003
Features: The authoritative business journalist from The Financial Times spent two years interviewing the CEOs of 12 companies from the Fortune Global 500 in China, interpreting their core competitive advantages in the country's rapid development. "Localization is a consensus achieved by multinational companies in their development in China. Through the successful cases in this book, readers can understand the bold innovation and transformation these major companies have undertaken to adapt to Chinese traditions and culture, creating unique models for growth in China." As The Fortune magazine once said, "Go to China! China is an enticing feast before the hungry international investors." Why is a multinational company more competitive than a local one? The author, after two years of interviews and research, reveals the four key secrets to success for multinational companies. This book has two unique features compared to other financial and economic books: First, it uses case studies to analyze the winning strategies of multinational companies in an accessible and profound way. Second, "Sharp Dialogue" is first-hand material from top leaders of multinational companies in China, more closely aligned with the Chinese context and highly practical compared to overseas economic books. It is believed that this book not only holds reference value for professionals in the economic field but also captivates general readers as well.