Practical aspects of booth design

Author: (British) Morgan (Morgan C. L)
Publisher:
Publish Date: 2001-04-01
Features: Are you attracted by the Capri Sun Angel? Would you like to see the world's first full-size wooden excavator? Have you ever imagined walking in front of a computer keyboard on a 2-meter-high screen? Would you be willing to visit a medieval castle made for promoting computer games? These are the creative exhibition design examples that this book will introduce to you. Are you attracted by the Capri Sun Angel? Would you like to see the world's first full-size wooden excavator? Have you ever imagined walking in front of a computer keyboard on a 2-meter-high screen? Would you be willing to visit a medieval castle made for promoting computer games? These are the creative exhibition design examples that this book will introduce to you. This book presents more than 20 product exhibition booth design examples from the United States, European countries, and Japan, each accompanied by detailed analysis and explanation. As exhibition booths gradually become important market tools and exhibition methods become the core of market operations, a successful booth design not only places products or services in an environment that visitors can perceive but also serves as a crucial component of a client's comprehensive market promotion, helping to build a positive image. This book reveals how designers convey client messages through innovative visuals, clever spatial planning, and promotional materials. Floor plans, sketches, and computer models are used to illustrate the design process, while designers' comments highlight the importance of accurately expressing the client's intent as a key design principle. Design projects range from simple booth designs to multi-level booth designs consisting of several exhibition areas, and even include performances by artists and musicians to enhance the longevity of the exhibition. The clients featured in this book include Ford, Mercedes-Benz, Intel, Microsoft, Reebok, Mitsuno, Olivetti, and Philips, among others. Furthermore, this book provides in-depth analysis of this increasingly important design field from an international development perspective, offering valuable insights for exhibition booth designers.