Travel Agency Operations and Management

Author: Du Jiang (Compiler)
Publisher:
Publish Date: November 1, 2001
Features: The practice of China's travel agencies and related research has proven that the format of the book Tourism Management is reasonable and has stood the test of practice. Therefore, the revision of this edition has not made significant changes in format, still maintaining the structure of the entire book based on the fundamental business of travel agencies. However, the sixth chapter on Tourism Procurement Management has been incorporated into the current third chapter on Tourism Product Development, and the ninth chapter on The Developing Chinese Tourism Industry has been changed to the current eighth chapter on The Development Trends of China's Tourism Industry. Whether this revision is reasonable or not remains to be tested by readers. In terms of content, the new book has undergone substantial revisions based on the actual development of China's travel agencies and the latest achievements in tourism research, supplemented by many new contents and perspectives, such as the division of labor system and classification system of travel agencies, the establishment forms of travel agencies, brand management, service quality management, financial analysis, and cross-border operations of travel agencies.