The Laws of Innovation: Creating and Marketing New Products and Services

Author: Kate
Publisher:
Publish Date: 2001-09-01
Features: "Create like God, command like a king, work like a slave," are the three principles in this book that guide you on how to innovate. The author summarizes numerous experiences through a wealth of interesting examples and personal anecdotes, focusing on how to innovate and achieve breakthrough success in the conception, design, and marketing of a product (or service). For example: think differently in terms of methodology; break through various barriers to innovation and avoid getting stuck; treat the promotion of innovative products as a mission; widely absorb and utilize information; continuously improve and perfect.