The Art of Persuasion: Advertising Psychology Analysis

Author: Zhang Jiaping
Publisher:
Publish Date: 2003-11-01
Features: Advertising and Communication Series. Zhang Jiaping, female, born in May 1949. Currently serves as the Deputy Dean of the School of Humanities and Communication at Shanghai Normal University and is an Associate Professor and Master's Supervisor. She was a judge for the 2003 China Advertising Annual. She teaches courses such as Advertising Psychology. She has published articles including Analysis of Consumer Psychology in China's Current Stage, Trend Analysis, and Brand Memory Construction. This book is a summary of the author's years of teaching and work experience, offering significant reference value for advertising industry professionals, as well as teachers and students of advertising majors in universities and colleges.