Mass Communication Dynamics: Media in the Digital Age (7th Edition): Media in the Digital Age (7th Edition)

Author: Joseph
Publisher:
Publish Date: 2003-08-01
Features: In recent years, the teaching level of journalism and communication in China has been continuously improving, but there is still a certain gap compared to developed countries. In today's world, the trend of globalization is unstoppable, which is particularly evident in mass communication media. With China's entry into the WTO in 2001, there is an even greater demand for journalism and communication education to promptly, comprehensively, and deeply reflect the dynamics of both domestic and international academia and industry, thereby narrowing the gap with the advanced global standards as soon as possible. Nowadays, teachers and students are no longer satisfied with merely reading translated versions of excellent foreign textbooks; they urgently desire access to authentic original versions. To quickly understand and absorb the latest research findings in international journalism and communication, and to enhance the level of teaching research and practical work in this field, China Renmin University Press has selected classic textbooks widely used by renowned journalism and communication schools in the United States for original photoreproduction. The books selected for this series are written by influential professors in the U.S. journalism and communication field, covering all important areas of the discipline. They comprehensively reflect the theoretical research level and practical exploration in the field of U.S. journalism and communication, hence gaining widespread popularity among faculty and students of journalism and communication schools, as well as journalists worldwide. Most of these versions have been reprinted multiple times, proving to be influential and enduring classics in the field. Alongside introducing the authentic English original books, this series also provides Chinese translations of the table of contents and author bios as a supplementary guide for readers' reference. Following this series of photoreproduced English original books, China Renmin University Press will continue to release their Chinese translations, allowing readers to compare and read both versions, which is expected to yield greater benefits.