Franchise Business Practical Manual--Franchisee Sub-volume: Franchisee Sub-volume

Author: Xiao Bin
Publisher:
Publish Date: 2003-03-01
Features: This book is not an ABC-level reader. In the knowledge economy era, it will open up a brand new world of wealth for you. The book is detailed in twelve chapters, with main sections including: explaining "franchising," SWOT analysis of franchising, the development history and future prospects of franchising, how to be a successful franchisee, how to choose a franchise industry, selecting an excellent franchisor, establishing and maintaining the franchising relationship, choosing a location and preparing for opening, operations and routine management of franchisees, supply and inventory management of franchisees, marketing and financial management of franchisees, how to terminate a franchising relationship, Appendix 1: Selected Classic Cases of Franchising, Appendix 2: Compilation of Franchising Policies and Regulations, Appendix 3: Directory of Chinese Franchising Enterprises.