Marketing Management in Practice

Author: Bai Jizhou
Publisher:
Publish Date: 2003-03-01
Features: New presentation of operational methods from Chinese and foreign enterprises, and practical standards for retail supermarket operation management. This book extensively references the operational methods and management experiences of international retail groups and large foreign supermarkets. Based on the actual practices of Chinese retail enterprises, it provides a detailed exposition on the standardized, systematic, and normative management of retail supermarkets, introducing specific operational practices in retail supermarket management. It is a highly practical and actionable management book.