Introduction to Marketing

Author: International Finance Corporation China Project Development Center Group
Publisher:
Publish Date: 2003-09-01
Features: Marketing is not just advertising and sales activities; modern marketing should be understood as a process of gaining profits by meeting customer needs. Your understanding of marketing and the success of corporate operations are crucial. By studying this book, you will be able to: define modern marketing concepts; distinguish between customer needs, wants, and demands; identify the features and benefits of the products or services you provide to customers; develop marketing plans. By studying this book, you will be able to: define modern marketing concepts; distinguish between customer needs, wants, and demands; identify the features and benefits of the products or services you provide to customers; develop marketing plans.