Modern Brand Apparel Industrial and Commercial Planning Management

Author: Wu Yangchun, Editor-in-Chief
Publisher:
Publish Date: 2004-02-01
Features: Advanced and scientific enterprise planning management is the incubator of brand assets, rooted in the cultural heritage and humanistic spirit of entrepreneurs, designers, and managers. In the 21st century, China must continue to maintain its reputation as the "Kingdom of Garments" and create more innovative and high-end brand clothing to serve consumers globally and domestically. Additionally, while developing the garment industry economy, it is essential to focus on researching new topics in the field of garment knowledge economy, keeping pace with the overall trend of modern economic development in the 21st century. The journey is arduous but promising. This book covers modern brand clothing fundamentals, modern brand clothing industrial and business planning management, modern brand clothing business strategies and tactics, modern brand clothing target marketing and management, modern brand clothing industrial design and production operation management, modern brand clothing finance and financial management, and an appendix (Archives of International Brand Clothing and Famous Designers). The book's key feature is its close integration with practicality, summarizing the author's 20 years of teaching and business experience, offering hands-on guidance.