Chinese graphic design.5 Packaging design

Author: Jin Daqiang
Publisher:
Publish Date: 2001-09-01
Features: Packaging Design is the fifth volume in the series of Chinese graphic design books. This book includes approximately 230 packaging designs. The entire book is divided into fifteen chapters, using recent packaging examples from China to explain the functions, types, and design of packaging. The compilers, in a combination of text and visuals, select different examples to illustrate various aspects such as the protective conditions, convenience conditions, communication conditions, economic conditions, aesthetic conditions, retail packaging, multi-functional packaging, display packaging, transportation packaging, gift packaging, shopping packaging, container design, brand building, and marketing strategies. By incorporating self-descriptions from individual designers, the book provides readers with some inspiration on packaging design issues. The book benefits greatly from the contributions of numerous designers, as well as many outstanding works submitted by young designers from various parts of China, which have significantly enhanced its quality.