Above the Plane: Yan Jun Design Studio

Author: Yan Jun
Publisher:
Publish Date: 2003-07-01
Features: "Striving for excellence" is a common and often-heard cliché, but truly implementing it requires more than just "effort" and "persistence"—it demands an obsessive and passionate commitment. Yan Jun and his team have achieved this. Many of the works in this collection, such as the VI design for "Jiale Tianchi" and the culinary wellness brand identity design for "Natural Wind," are exceptionally brilliant and highly accomplished. The series of telephone card designs featured in this book also showcase innovative breakthroughs in creativity, form, color, and applied versatility. His design language is not confined to rigid formulas; it is strikingly fresh and original without being superficial. It blends Chinese sentiment with international flair without stiffness, as he immerses himself in his designs, wholeheartedly pursuing excellence.