Company communication

Author: Paul A. Agard
Publisher:
Publication Date: 2003-02-01
Features: This book is divided into 10 chapters, comprehensively elaborating on the evolution of the corporate communication function; it explores the management of a company's image, appearance, and reputation, corporate advertising management, employee communication, communication between the company and the media, communication between the company and investors, communication between the company and government departments, and corporate crisis communication. Additionally, it explains the successes and failures of communication strategy applications through specific case studies. It is believed that this book will provide readers with references, insights, and even some forward-looking cautions in both theory and practice. The book is suitable as a textbook for undergraduate and graduate students in economics and management majors in higher education institutions, as well as for MBA students. It is particularly suitable for senior management training and CEO training, and can also be used by in learning and reference.