Kotler Marketing Case Study

Author: Philip Kotler Gary Armstrong
Publisher:
Publish Date: 2000-01-01
Features: This is the case section of the classic work by "the father of modern marketing," Philip Kotler. The new cases added in the fourth edition of this renowned book introduce readers to the successful marketing strategies of companies such as Easy Captures, J.C. Penney, ACT I, Shiseido, Quaker Oats, City Year, Polaroid, and Silverado. The collaborative effort of Professor Kotler and Professor Armstrong makes the intricate field of marketing highly practical, easy to learn, and engaging. It enables readers to absorb various marketing experiences and techniques, guiding them toward the path of successful marketing.