Starting a Business Without a Teacher -- Self-Taught Entrepreneurship (Includes Disc): Self-Made Entrepreneurship Without Seeking Help

Author: Shang Jing
Publisher:
Publish Date: 2002-08-01
Features: This book includes what preparations are needed to start a business, what kind of business to start for profit, how to partner in business, how to raise capital for business, how to avoid entrepreneurial risks, how to establish a small company, how to choose a "lucky" location for a storefront, how to name a storefront and products, how to lease a business venue, how to retain key clients, how to meet customer needs, what skills to use when handling customer complaints, how to ensure smooth transactions, how to conduct opening promotions, what to do when competition is too fierce, how to purchase inventory, how to buy popular goods, what skills are involved in product pricing, how to create effective advertising, how to reduce operating costs, how to promptly collect payments, how to perform financial accounting, how to grow your financial resources, how to train marketing skills, how to conduct proper business negotiations, how to recruit and train staff, how to identify business talents, how to hire people who fit your preferences, how to select various types of business personnel, how to avoid overstaffing, how to avoid hiring the wrong people, and how to use experts.