Marketing Master 101

Author: Zhang Yongcheng
Publisher:
Publish Date: 2002-01-01
Features: This book is part of the "Practical Think Tank" series. The 100 experts in the book are selected by the author from over a thousand marketing cases in various industries at home and abroad, based on an observer's perspective. Each chapter introduces an activity related to marketing and explains their unique creativity, style, or contributions from a professional standpoint.