Corporate culture construction

Author: Wang Jipeng
Publisher:
Publish Date: 2005-05-01
Features: Enterprise culture management represents a new realm of enterprise management following experience management and scientific management. However, currently in China, enterprise culture construction is still floating in the air and has not been truly implemented. Many enterprises, due to a lack of methods and approaches for building corporate culture, have found their investments in this area becoming an unbearable cost. Based on his own consulting practice, the author summarizes the extensive experience of himself and his team in consulting on the culture of state-owned enterprises. He has constructed a complete and logically structured theoretical system for corporate culture, refined a set of scientific and highly operational diagnostic and evaluation methods, and also provided a series of tools. These enable you to firmly grasp the core of enterprise culture construction, ensuring that the culture not only takes off but also remains grounded, forming a complete process for building corporate culture.