Lead with Courage! How 50 Top CEOs Broke the Mold

Author: (USA) Merill and Leng Yuanhong
Publisher:
Publish Date: 2005-05-01
Features: "Dare to Lead!" is a must-read for frontline managers who aim to thrive in the ever-changing market! This book collects the success stories of 50 creative, passionate, and bold business leaders from around the world who dared to break away from tradition and forge their own paths. The book features the success stories of 50 global business leaders. Their achievements stem from their courage to abandon tradition and carve their own way. Larry Page and Sergey Brin rose above fierce competition to transform Google into the world's leading search engine without spending a penny on brand promotion. John O'Shea applied his previous success experience to a completely unfamiliar industry, turning $1.5 million into a miraculous $450 million return in just 18 months. Gert Boyle fired all his professional consultants and ran the company his own way, ultimately saving the struggling Columbia Sportswear Company and growing it into the world's largest outdoor apparel company. The other 47 unique, creative, passionate, and bold top CEOs share thought-provoking real-life stories. This book is a must-read for frontline managers navigating the volatile market, as well as for entrepreneurs preparing to pursue their own startup dreams, MBA students, and management professionals and students.