International Marketing: Entering and Penetrating International Markets

Author: (USA) Jeffery Edmund Curry
Publisher:
Publish Date: 2002-12-01
Features: International Marketing: Going Global and Penetrating International Markets
This book extensively explores the intrinsic cultural factors to consider in the process of international marketing, and sometimes touches upon the factors to consider in domestic marketing as well. By reading this book, it will help you design a comprehensive marketing strategy. Readers, through analyzing different cultures, formulating research plans, and creating marketing plan outlines, can gradually develop a strong combination of strategies for engaging in international business activities. The book also provides a marketing audit method for formulating long-term plans. A common ailment among global travelers is "culture shock." The author's purpose is to provide readers with sufficient information to avoid the higher costs resulting from "market shock," thereby protecting them from such consequences.