Sports and Entertainment Marketing

Author: (USA) Ken Kaser
Publisher:
Publish Date: 2002-07-01
Features: This book uses numerous vivid examples to explain how to conduct sports and entertainment marketing in plain language and with a light touch. It covers how to integrate modern marketing concepts into sports and entertainment marketing, the roles played by athletes, entertainers, investors, brokers, fans, media, and numerous businesses in this field, and how to build successful business models in sports and entertainment. It also discusses the commercial laws and ethical issues in sports and entertainment marketing.
Target Audience: Investors, brokers, marketing professionals, professional athletes or entertainers, and students and faculty of marketing or related majors in universities and colleges.