E-commerce Economics (Figure)

Author: Rui Tingxian
Publisher:
Publish Date: 2002-06-01
Features: This series of books is primarily aimed at undergraduate students majoring in e-commerce-related fields and can also serve as teaching materials for MBA programs. With appropriate selection and adaptation, it can also be used as teaching materials for students in related junior college programs. Since the textbook is designed to be both complementary and independent, it is also an excellent reference for technical and business professionals who wish to understand e-commerce. The book explores the concept of e-commerce from an economic perspective, analyzes the characteristics of e-commerce markets, the pricing of network infrastructure, market efficiency in e-commerce, intellectual property protection, signal quality and product information, consumer information search, digital product selection and pricing, electronic payment systems, modern logistics management, and corporate e-commerce strategies. The content is detailed and easy to understand, emphasizing both the connection between theory and practice while also reflecting the latest domestic and international achievements and application methods. This book can serve as training materials for e-commerce management personnel and computer application technicians, as well as teaching materials or reference books for management engineering, management information systems, computer applications, e-commerce, and other related disciplines in higher education institutions.