Modern Entrepreneurial Management

Author: Sheng Lijun
Publisher:
Publish Date: 2002-04-01
Features: The book "Modern Entrepreneurship Management" introduces entrepreneurship as a process of discovering and capturing opportunities, creating novel products or services, and realizing their potential value. The general process involves four stages: identifying and evaluating market opportunities, preparing and writing business plans, securing the necessary resources for entrepreneurship, and managing new ventures. The chapter introduces and evaluates current domestic and international technological hotspots, industry trends, and market prospects. Chapter 2 discusses the second step of entrepreneurship: entrepreneurship planning, specifically reflected in the formulation of business plans. Chapters 3 and 4 discuss the third step of entrepreneurship, which is entrepreneurship financing. Chapter 3 first introduces the four financing models in the financing market, namely corporate bond financing and medium-to-long-term bank credit financing in the debt market, and stock market financing and private equity (Private Equity) (i.e., venture capital or venture capital) financing in the equity market. It analyzes the different corporate governance (Corporate Government) structures, mechanisms, and effects of enterprises under different financing models, reflecting the standardization, separation of owners and operators, and shareholder constraints and incentives emphasized by "Modern Entrepreneurship Management," laying a solid foundation for the long-term development of entrepreneurial enterprises and the possibility of becoming century-old enterprises. Chapter 4's practical entrepreneurship financing introduces the knowledge and skills in the financing process, providing substantial help to entrepreneurs. Chapter 5 uses two cases to illustrate the specific operations of modern entrepreneurship management, namely the competitive analysis of enterprises in the communications industry and the organizational development plan of a company in the health products industry. Chapter 6 specifically discusses the necessity and success factors of internal entrepreneurship in large enterprises, with the four steps of internal entrepreneurship in large enterprises being: establishing a vision, encouraging innovation, constructing an entrepreneurial atmosphere within the enterprise, and establishing an entrepreneurial team. The content of Chapter 7 on expansion and secondary entrepreneurship further reflects the characteristics of modern entrepreneurship management. Chapter 8 summarizes the author's one-year questionnaire survey results on the current status and development strategies of China's venture capital industry. Finally, using quantitative analysis methods, 28 bar charts discuss 28 issues in China's venture capital industry, helping readers master the practical aspects of modern entrepreneurship management in a vivid and lively way.