Medicinal product marketing

Author: Fang Jinming
Publisher:
Publish Date: 2004-09-01
Features: To meet the requirements of the new situation for the quality of pharmaceutical marketing professionals, comprehensively improve their comprehensive knowledge level and practical operational skills, this book "Pharmaceutical Marketing" has been compiled. The content of this teaching material is extensive, easy to understand, concise, practical, highlighting the comprehensive, applied, and practical nature, close to the pharmaceutical market, and close to the actual training of pharmaceutical professionals. The main content of this book includes knowledge of pharmaceutical marketing market and marketing practice, pharmaceutical knowledge, pharmaceutical maintenance, professional ethics and professional quality, pharmaceutical management regulations, etc., systematically introducing the basic theories and basic skills that pharmaceutical marketing professionals need to understand and master. This book is used for training pharmaceutical marketing personnel, can also be used for teaching in pharmaceutical vocational schools, and can also provide reference for personnel engaged in pharmaceutical operation and management.