Marketing and Skill Training

Author: Yu Yongsheng
Publisher:
Publish Date: 2004-05-01
Features: This book is a general teaching material for e-commerce majors in higher vocational colleges across the country, suitable for various vocational colleges, technical colleges, and senior technical schools. The main content of this book includes: Market and Marketing, Marketing Environment, Market Research, Target Market Strategy, Product Strategy, Product Pricing Strategy, Product Channel Strategy, Product Promotion Strategy, Service Marketing. This book can also be used for advanced technical talent training.