E-commerce specialist

Author: Chen Wenpei
Publisher:
Publish Date: 2005-04-01
Features: This textbook was organized and compiled by the Teaching Materials Office of the Ministry of Labor and Social Security and the Shanghai Vocational Training Guidance Center based on the Shanghai 1+X Occupational Skill Qualification Assessment Detailed Objectives for E-commerce Personnel. From the perspective of strengthening the cultivation of operational skills and mastering a practical technology, this textbook effectively reflects the latest practical knowledge and operational techniques in this profession. It provides direct help and guidance for improving the basic quality of practitioners and mastering the core content and skills of E-commerce Personnel. In the writing process, this textbook abandoned the traditional approach of emphasizing systematicity, theoretical depth, and completeness, opting instead for a modularized writing method tailored to the work characteristics of this profession. The primary content includes: E-commerce Basics, Marketing, International Trade, and Logistics Distribution Basics, E-commerce Applications, Database (Access) and Its Applications, Basic Web Design, Network Marketing, and E-commerce Terminology. In each module, it focuses on introducing relevant theoretical knowledge and professional operational skills, achieving an organic integration of theory and practice. This textbook can serve as teaching material for vocational skill training and assessment of E-commerce Personnel, and is also suitable for secondary vocational school teachers and students of e-commerce majors, as well as relevant practitioners participating in e-commerce personnel vocational training, on-the-job training, and employment training.