Marketing skills, Advanced marketing skills

Author: Organized by the Teaching Materials Office of the Ministry of Labor and Social Security
Publisher:
Publish Date: 2004-06-01
Features: This book is compiled based on the "National Vocational Standards—Marketing Professionals" and serves as a vocational skill assessment and training manual. It is divided into two parts: "Marketing Professional Skills" and "Senior Marketing Professional Skills." The "Marketing Professional Skills" section covers market research and analysis, marketing planning and marketing activity management, product and price management, channel management, sales promotion management, sales management, and online marketing management. The "Senior Marketing Professional Skills" section includes market research and analysis, marketing strategy and marketing activity management, product and price management, channel management, promotion management, sales management, and online marketing management. This book is suitable for pre-assessment training and self-study, serving as teaching materials for marketing professionals in various vocational and technical schools. It can also be referenced by marketing professionals.