Marketing: Best Practices

Author: Michael R. Cincotta
Publisher:
Publish Date: 2003-03-01
Features: This is a leading work in the field of marketing textbooks, jointly launched by 16 authoritative experts. It is an unprecedented, passionate, and insightful masterpiece in traditional marketing principles textbooks, covering all aspects of markets and market conditions. It integrates the expertise of 16 authoritative experts, with each chapter written by a leading authority in a specific field of marketing, providing modern marketing strategies and techniques to help businesses stand out in increasingly fierce market competition.