Travel Agency Management

Author: Zhao Yi
Publisher:
Publish Date: 2005-07-01
Features: This book is a teaching material for tourism and hotel management programs in higher vocational and technical colleges. It provides a detailed introduction to the nature and functions of travel agencies, product development management, market segmentation and positioning, marketing management, service procurement management, reception service management, financial management, human resource management, quality management, and business risk management. The book is written with practical work in tourism and hotel management in mind, serving as a textbook for higher vocational and technical colleges in tourism and hotel management, as well as a reference for in-service training and professionals in related fields. The book is edited by Zhao Yi as the chief editor and Song Linlin as the deputy editor. Contributing authors include Tan Ying, Li Pengjun, Li Jiazhi, and Zhou Rui.