Zero-Cost Marketing: Business Tips for Small Enterprises

Author: Ron King Hu Xi
Publisher:
Publish Date: 2005-05-01
Features: A new knowledge shelf for managers. If you are in the early stages of your career, or your business doesn't have a lot of money to spend on marketing, and you have limited understanding of marketing, then this book will help you find the solution. It can help you identify the unique selling points of your product, find your true customers, understand their buying motivations, and develop marketing plans and strategies. The book analyzes low-cost or no-cost marketing shortcuts, suitable for entrepreneurs, freelancers, family businesses, individual entrepreneurs, or professionals.