Business Negotiation Practice: Textbook for National Secondary Vocational and Technical Schools, Landscape Gardening Specialty

Author: Wei Bingqi
Publisher:
Publish Date: 2004-05-01
Features: Students in the marketing major of secondary vocational and technical schools need to systematically study theoretical knowledge and related skills in areas such as marketing, commodities, advertising, accounting, business, and customer consumption psychology. They are also trained to develop market awareness, commodity awareness, integrity awareness, and service awareness. Before graduation, they participate in on-the-job skill training provided by enterprises or employers to enhance their practical work capabilities and obtain the National "Salesperson" Professional Qualification Certificate. Considering that the professional foundational courses offered in the marketing major of secondary vocational and technical schools are largely the same as those in related majors such as business accounting and commodity management, the existing textbooks for foundational courses in both majors have not been rewritten. When organizing teaching, schools can refer to the guiding teaching plan and syllabus for the marketing major issued by the Training and Employment Department of the Ministry of Labor and Social Security, and reasonably arrange the teaching of foundational courses based on the economic development of their region, selecting relevant textbooks accordingly.