How to Implement Telephone Surveys: Second Edition

Author: (USA) Baok
Publisher:
Publish Date: 2004-06-01
Features: This book aims to explain how to conduct and manage telephone survey work, focusing on paper-and-pencil survey methods, as well as how to organize interview results for analysis. It covers the types of telephone surveys, data collection methods, and the applicable contexts for various methods. The book also discusses the techniques for designing and managing questionnaires, how to select, train, and supervise interviewers, sample determination methods, and the calculation methods for response rates. Additionally, it covers data processing methods, cost estimation methods. The book also elaborates on how to address relevant issues that may arise during the conduct and management of telephone surveys.