Real estate marketing

Author: Tian Yan
Publisher:
Publish Date: 2002-12-01
Features: This book closely integrates the fundamental knowledge of marketing with the practical aspects of real estate marketing in China, systematically introducing the basic concepts and theories of real estate marketing; the theoretical foundations for formulating real estate marketing strategies and tactics; the real estate marketing process, operational practices, and real estate online marketing, among others. Additionally, it includes a large number of typical case studies. The book is highly targeted and offers a quick learning approach, making it suitable as a training and self-study resource for real estate marketing professionals, a marketing textbook for real estate majors, and a reference for managers engaged in real estate marketing activities. The book was written by Tian Yan, Wen Jianjun, and Li Bing, with Tian Yan as the chief editor. Specifically, Tian Yan wrote Chapters 1, 2, 3, and 6; Wen Jianjun wrote Chapters 4 and 7; Li Bing wrote Chapter 5; Tian Yan and Wen Jianjun jointly wrote Chapters 8 and the appendix; and Zhao Yue served as the reviewer.