Crossing: The Art of Completing Corporate Transformation

Author: Wang Fu'an
Publisher:
Publish Date: 2003-09-01
Features: Bridging the gap from being a participant to a leader in the industry relies on strategic competition. Strategic competition means moving in different directions, self-limiting, and undergoing corresponding transformations in corporate culture, management structure, operations, and other aspects. This book is a systematic summary of the experiences of successful transformation of overseas and domestic enterprises, as well as their leaps and bounds. It includes both explanations of strategy and transformation, as well as classic case studies of strategic turning points from many renowned domestic and international companies. At the strategic turning point, doing the right thing is more important than doing things correctly. For a company to become an industry leader and achieve long-term success, it must embrace change, understand why it needs to change, and more importantly, know exactly how to do it. Indecisiveness is more harmful than making wrong decisions.