Advertising operation skills. A must-have book for small and medium-sized companies.

Author: Zhang Tianlong
Publisher:
Publish Date: 2003-02-01
Features: This book consists of five volumes, elaborating on five different perspectives:
Volume 1: Investment Skills, discussing both investment theory and investment management for small and medium-sized companies;
Volume 2: Management Skills, covering five aspects: human resource management, production management, marketing management, financial management, and crisis management for small and medium-sized companies;
Volume 3: Financial Management Skills, focusing on internal and external financial management techniques for small and medium-sized companies;
Volume 4: Brand Operation Skills, covering five parts: brand awareness, brand positioning, brand capital, brand operation, and classic case studies of brand success;
Volume 5: Advertising Operation Skills, discussing five key points: advertising positioning, budget control of advertising costs, advertising planning, advertising strategies, and advertising effectiveness evaluation for small and medium-sized companies.