Marketing Science 3rd Edition

Author: Zhu Chenggang
Publisher:
Publish Date: 2000-01-01
Features: "Marketing Management (3rd Edition)": Recommended teaching material by the Ministry of Education, Lixin Finance Series. The structure of the entire book has been appropriately adjusted, and the content is divided into the following aspects: (1) Introduction to the concepts and objective environment of marketing; (2) Introduction to the overall marketing strategy of the enterprise; (3) Introduction to various specific marketing strategies; (4) Introduction to marketing techniques in marketing activities. The book is characterized by its clear and logical content arrangement, as well as its readability.