Double Success: Brand Successology

Author: Zhang Shuren
Publisher:
Publish Date: 2002-01-01
Features: Brand Success System (BSS) – a brand theory first proposed domestically, established by summarizing successful brand marketing cases from both China and abroad, and created as a brand success methodology that aligns with Chinese characteristics. This book elaborates in detail on the entire process of brand success and its creative concepts, with case studies all based on practical experience and successful examples, narrated in a storytelling style. Additionally, it introduces stories of brand success from abroad. The topic is novel, the content innovative, the cases unique, and the book is richly illustrated with visuals, supported by comprehensive data. It is a classic in brand international competition planning after China's entry into the World Trade Organization (WTO).