Marketing must have methods.

Author: F. Aut
Publisher:
Publish Date: 2002-10-01
Features: A globally recognized marketing classic. Many people know: "If a business operates in a rigid and orderly manner, it may never seize favorable opportunities and thus fail to stand out. Therefore, one must think outside the box, exploit various loopholes, make advertising lively, and maximize business potential," "One must never forget: Customers are gods. Therefore, products and services should be innovative and should better cater to customer needs." How can one truly achieve these? Successful marketing is based on certain principles and methods. This book vividly demonstrates methods for increasing product sales through numerous real-life examples and concise key points. If you want to sharpen your mind, make your marketing strategies more flexible, gain more profits in business, and achieve faster success in your career, you must first study the ideas in this book with focus, then apply them flexibly in real life, gradually reflect, and continuously improve. Remember: Success is made through action, not through reading!