Chemical Enterprise Management and Techno-Economic

Author: Zhao Zhijun
Publisher:
Publish Date: 2003-01-01
Features: This book starts with the basic principles and methods of management and technical economics, appropriately combining the characteristics of the chemical industry, and systematically introduces knowledge and specific applications in business management and technical economic analysis. It emphasizes practicality and operability, cultivating students' ability to comprehensively apply management knowledge to analyze and solve problems. In addition to the introduction, the book is divided into two main parts: Business Management and Technical Economic Analysis. The Business Management section consists of two parts: Daily Management and Marketing. Daily Management systematically introduces the basic knowledge and methods of production management, equipment management, technical management, and quality management. The Marketing section mainly covers marketing environment analysis, market research, market segmentation, and high-level marketing mix strategies. The Technical Economic Analysis section is based on the time value of money, focusing on the dynamic evaluation methods of engineering projects to achieve an organic combination and unity of technology and economics. While maintaining the systematic nature of the discipline, each part of the book strives for relative independence in content to adapt to the teaching requirements of "elective courses and fewer credits." In teaching, there is strong flexibility in content selection. This book can be used as a textbook for vocational and technical colleges in the chemical industry, and it can also serve as a reference for engineering technicians and business management personnel. This book starts with the basic principles and methods of business management and technical economics, appropriately combining the characteristics of the chemical industry, and systematically introduces knowledge and specific applications in business management and technical economic analysis.